Starting a beauty business isn’t just about your skills – it’s also about how you present yourself online. In the Czech Republic, where the service market is both active and competitive, a well-executed online launch strategy can give you a significant edge. Here are 7 essential steps to get started
1. Register with Google Business Profile (formerly Google My Business)
It’s free, but extremely important. Your presence on Google allows people to find you in search results and on Google Maps. Be sure to include your exact address, business hours, phone number, and links to your website or social media. Also, encourage your clients to leave reviews — this significantly builds trust. You can register your business on Google Business Profile at the link here.
2. Add your business to Apple Maps
Unlike Google Maps, adding your business to Apple Maps is done through Apple Business Register (https://register.apple.com/placesonmaps). Create an Apple ID, log in to the service, and add your business. This is especially relevant for iPhone users, who are numerous in the Czech Republic.
3. Create your own website
Social media is great, but it can’t take the place of your website. Your website is where you can showcase all your services, pricing, hours, reviews, and a contact form – your digital storefront that’s open 24/7. Platforms like WordPress or PrestaShop make it simple to get started.
4. Social media activity: Facebook, Instagram, YouTube
In the Czech Republic, the most popular platforms for businesses are Facebook and Instagram. Create business accounts, add key information, photos of your work, and videos of your process. Be sure to link your social media to your website – this builds trust and improves SEO.
YouTube is also a powerful tool if you’re ready to share expert content. We’ll cover this in a separate article.
5. Launch advertising on Google Maps
In Google Ads, you can run local campaigns that highlight your business in Google Maps when someone nearby searches for “beautician near me.” This is especially effective if you see clients at an office or salon.
6. Search advertising on Google by keywords
Running Google Ads with keywords like “cosmetologist Prague” or “facial treatment Prague” helps you quickly identify the services your local clients are searching for most. You can experiment with different search terms, tweak your ad copy, and gradually fine-tune your campaigns to reach the right audience.
7. Additional online presence: Catalogs and portals
In addition to Google and Apple, there are local directories that are actively used in the Czech Republic:
- Najisto.cz
- Zlatestranky.cz
- Firmy.cz (від Seznam.cz)
Registering with these services will increase your visibility in local searches and help attract clients who are looking for trusted services.
Summary
These are just a few simple steps to successfully launch your online cosmetology business. A comprehensive approach – combining a website, social media, maps, advertising, and local directories – will help you get noticed faster, attract clients, and build a solid foundation for growth.